The Siebert Steering Baby Carriage has been previously discussed here and here. This ad, from September, 1945, covers all the salient features of this unusual buggy in detail:
The sketch doesn’t look exactly like the real thing, but that’s not surprising; ads of the time often bore only a passing resemblance to the actual product as shown in other ads, or to the one owned by the visitor who first wrote to us:
What is surprising is that the smaller drawings detail the mechanics very well. The text extols the superior maneuverability the casters offer (it’s point no. 1 in the ad):
Swivel action wheels providing easy and tireless handling motion for going around curves and corners in the house or on the porch, or carriage will turn around in its own radius if necessary. Such easy steering is very helpful outdoors in turning corners, backing up, reversing direction, etc.
As the copywriter points out, this was
THE ONLY BABY CARRIAGE THAT REALLY STEERS
But that wasn’t its only important feature; Siebert also touts (point no. 4) the
Not-tip safety bar — this device ensures complete safety and prevents child from tipping over in carriage if left by himself or carriage is used as a bassinet.
At $37.95, this was not a cheap carriage. Prices for standard soft-bodied pram-type buggies tended to hover around $30.00; $50.00 was high (although true luxury prams would be higher).
Sadly, those fantastic casters weren’t even mentioned in a 1951 advertisement illustrated by a picture of the Siebert Steering Carriage, and by 1952, the steering carriage profile seems to have disappeared, supplanted by that of more conventional buggies like the “famous Siebert Slumberland” carriage:
Standard wheels. Sic transit gloria.
Related – Mailbag: New Tech, 1945-Style and Siebert Steering Carriage: The Patent













