It’s a mystery, but not to us. A stroller, painted chalk white, appeared chained to a sign at Union and Sixth Avenue in Park Slope. (Stroller culture fans — there are more than one, aren’t there? — know that Park Slope is upscale stroller heaven, and in Brooklyn. New York.)
The ghostly nature of the modified stroller seems to reference bicycle memorials that have appeared in recent years in various cities, but according to a NYT article about the spectral stroller, there’s no evidence that any babies died at this particular intersection.
“Every day my kids say, ‘What does that mean? Did a baby die?’ ” said Lauren Abrams, a midwife who lives on Union Street and was chatting with Mr. Rudnick and Ms. Bernstein. “Usually I cop out and say I don’t know what it is.”
“We don’t know what it is!” Mr. Rudnick reminded her.
Well, we at Pram Watch most certainly know “what it is”. “It” is an Inglesina Zippy, an excellent stroller by any measure.
What does it mean symbolically? The NYT article speculates:
. . . the ghost stroller, in its bulk, feels more like an assault, possibly a deliberate upending of the Park Slope dream of better parenting through good taste.
Pram Watch does not hesitate to point out how misguided this sentence is. It is not possible to associate “bulk” with an Inglesina Zippy; it is the leanest possible machine. “Upending” of parental good taste? Nonsense; if anything this piece immortalizes the good taste and sensible consumerism manifest in the choice of the practical Zippy as an infant cart.
Pram Watch does not claim to comprehend any greater symbolism incarnated here, but we humbly suggest that perhaps it’s the stroller, itself, that has died, and the flowers simply a tribute to a beloved workhorse, now removed forever from service.
Or maybe it’s just “art”. For sure, deep colors look cool against matte white. However, we disapprove; destruction of a fine pushchair in the name of art is never acceptable. The “assault” here is upon a fine, wholly innocent, stroller.
Via daddytypes, who rightfully calls out the NYT for its reporter’s exemplary use of the word “etiolated”
Image from Fucked in Park Slope (“Serving Park Slope since the great depression of 2008″), which credits @aboutmattlaw (but offers no link)
And special thanks to Cully
Update: NYT gets the story on the 16th, Gothamist reports the stroller trashed — trashed!!!! — on the 17th. Sic transit gloria.



Yes, that’s a mashed-up woman made of currency (identified by many as the composer Clara Schumann, though we can’t see her face here), pushing a paper-money pram full of multiple infants, also made of currency. As I recall, the fictional pram was a rather good design.





